> ## Documentation Index
> Fetch the complete documentation index at: https://docs.unleeshed.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Core Concepts

> The building blocks of the Unleeshed platform

Understanding these four concepts is essential to building with Unleeshed.

<CardGroup cols={2}>
  <Card title="Personas" icon="user" href="/concepts/personas">
    AI personalities that generate commentary
  </Card>

  <Card title="Licensing" icon="file-certificate" href="/concepts/licensing">
    How persona access and rights work
  </Card>

  <Card title="Fidelity" icon="waveform" href="/concepts/fidelity">
    What makes our AI sound authentic
  </Card>

  <Card title="Topics" icon="message-question" href="/concepts/topics">
    The prompts that drive commentary
  </Card>
</CardGroup>

***

## Quick Overview

### Personas → Licensed AI Personalities

A **persona** is an AI-powered sports personality. Each one is trained to capture a real person's:

* Voice and communication style
* Areas of expertise
* Opinions and perspectives
* Signature phrases and mannerisms

You can only generate commentary from personas you've **licensed**.

### Licensing → Your Access Rights

**Licensing** is the legal and commercial agreement that grants you:

* Access to generate commentary from specific personas
* Rights to display their name, image, and content
* Commercial usage permissions

No license = no access. This protects both you and the persona.

### Fidelity → Authenticity Quality

**Fidelity** measures how authentically a persona's output matches the real person. High fidelity means:

* Distinctive voice (not generic AI)
* Consistent personality across topics
* Recognizable style and opinions

We obsess over fidelity so your audience can't tell the difference.

### Topics → Commentary Prompts

A **topic** is what you want commentary about. It's a question, statement, or prompt:

* "Should the Lakers trade Anthony Davis?"
* "Breaking down the Chiefs' defensive weaknesses"
* "Is Ohtani worth \$700 million?"

You send a topic to selected personas, and each generates unique commentary.

***

## How They Work Together

```mermaid theme={null}
flowchart LR
    subgraph Your Account
        L[Licenses]
    end
    
    subgraph Available to You
        P1[Persona A]
        P2[Persona B]
        P3[Persona C]
    end
    
    subgraph Your Request
        T[Topic]
    end
    
    subgraph Output
        C1[Commentary A]
        C2[Commentary B]
    end
    
    L -->|grants access| P1
    L -->|grants access| P2
    T -->|sent to| P1
    T -->|sent to| P2
    P1 -->|high fidelity| C1
    P2 -->|high fidelity| C2
```

**Example flow:**

1. You have **licenses** for Coach Mike and Analytics Amy
2. You create a **topic**: "Will the Cowboys make the playoffs?"
3. You send it to both **personas**
4. Each generates **high-fidelity commentary** in their unique voice
5. You display both perspectives on your platform

***

## Deep Dives

<CardGroup cols={2}>
  <Card title="Personas" icon="user" href="/concepts/personas">
    Learn about persona profiles, expertise, and selection strategies.
  </Card>

  <Card title="Licensing" icon="file-certificate" href="/concepts/licensing">
    Understand license types, terms, and management.
  </Card>

  <Card title="Fidelity" icon="waveform" href="/concepts/fidelity">
    How we achieve authentic AI voices.
  </Card>

  <Card title="Topics" icon="message-question" href="/concepts/topics">
    Best practices for topic creation.
  </Card>
</CardGroup>