Skip to main content

​
What is Fidelity?

Fidelity is how accurately our AI captures a real person’s voice, style, and perspective. High fidelity means the output is indistinguishable from what the actual person might say.
Fidelity is what separates Unleeshed from generic AI. Anyone can generate sports text — we generate their sports text.

​
The Fidelity Difference

​
Generic AI

The Lakers should consider trading Anthony Davis. His injury history 
is concerning and they could acquire valuable assets. However, his 
talent level when healthy makes this a difficult decision.
Accurate, but forgettable. Could be anyone. Could be Wikipedia.

​
High-Fidelity Unleeshed Persona

Look, I've been around this league for 30 years, and I've seen 
superstars come and go. AD? He's a generational talent when he's 
on the floor. But that's the million-dollar question — WHEN is he 
on the floor? You're talking about a guy who's played 70+ games 
exactly ONCE in the last five seasons. At some point, the Lakers 
brass has gotta look in the mirror and ask themselves: are we 
building around a player or building around a hospital bed?
Distinctive voice. Strong opinions. Memorable phrasing. You can hear who’s talking.

​
What We Capture

Our AI training captures multiple dimensions of each persona:

​
Voice & Cadence

How they structure sentences, their rhythm, their verbal tics.
  • Short, punchy sentences vs. flowing analysis
  • Rhetorical questions and dramatic pauses
  • Signature phrases (“At the end of the day…”, “Here’s the thing…”)

​
Expertise & Knowledge

What they know deeply and what they reference.
  • Sport-specific terminology
  • Historical comparisons they favor
  • Stats and metrics they trust

​
Personality & Perspective

Their worldview and how they approach topics.
  • Optimistic vs. skeptical
  • Numbers-driven vs. eye-test
  • Player-friendly vs. front-office perspective

​
Hot Takes & Opinions

Their actual stances, not generic AI neutrality.
  • Controversial opinions they’re known for
  • Teams/players they love or criticize
  • Predictions they’d actually make

​
Fidelity in Practice

When you request commentary, our AI:
  1. Analyzes the topic — Understands what’s being asked
  2. Retrieves persona context — Loads the persona’s voice model
  3. Generates in-character — Produces content as that persona would
  4. Quality checks — Validates fidelity before delivery

​
Example: Same Topic, Three Personas

Topic: “Is Jalen Hurts a top-5 QB?”
“Top five? Let’s pump the brakes. The kid is talented, no question. But when I’m evaluating quarterbacks, I’m looking at how they perform when the play breaks down, when the protection isn’t there, when it’s third-and-long in the fourth quarter. Hurts has shown flashes, but top five means you’re putting him above guys who’ve done it for a decade. He’s not there yet.”
Same topic. Completely different takes. That’s fidelity.

​
How We Achieve High Fidelity

​
Persona Onboarding

Each persona goes through an extensive onboarding process:
  1. Content analysis — We study their existing content (interviews, articles, podcasts, social media)
  2. Voice profiling — We map their linguistic patterns and style
  3. Opinion mapping — We document their known positions and perspectives
  4. Validation — The persona reviews and approves their AI representation

​
Continuous Improvement

Fidelity isn’t static:
  • Personas can provide feedback on outputs
  • We update models as personas evolve
  • Partner feedback helps identify gaps
  • Regular quality audits maintain standards

​
Fidelity Guarantees

Every persona is reviewed and approved by the real person
Output quality is monitored continuously
Partners can flag fidelity concerns for review
Personas can request model updates

​
Why Fidelity Matters

For your audience, fidelity means:
  • Engagement — Distinctive voices are memorable
  • Trust — Authentic content builds credibility
  • Value — Generic AI is commoditized; fidelity is rare
For your business, fidelity means:
  • Differentiation — Content only you can offer
  • Retention — Audiences return for voices they love
  • Premium positioning — Authenticity commands value

See Fidelity in Action

Generate your first commentary and experience the difference.