Core Concepts

Understanding these four concepts is essential to building with Unleeshed.

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Quick Overview

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Personas → Licensed AI Personalities

A persona is an AI-powered sports personality. Each one is trained to capture a real person’s:

• Voice and communication style
• Areas of expertise
• Opinions and perspectives
• Signature phrases and mannerisms

You can only generate commentary from personas you’ve licensed.

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Licensing → Your Access Rights

Licensing is the legal and commercial agreement that grants you:

• Access to generate commentary from specific personas
• Rights to display their name, image, and content
• Commercial usage permissions

No license = no access. This protects both you and the persona.

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Fidelity → Authenticity Quality

Fidelity measures how authentically a persona’s output matches the real person. High fidelity means:

• Distinctive voice (not generic AI)
• Consistent personality across topics
• Recognizable style and opinions

We obsess over fidelity so your audience can’t tell the difference.

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Topics → Commentary Prompts

A topic is what you want commentary about. It’s a question, statement, or prompt:

• “Should the Lakers trade Anthony Davis?”
• “Breaking down the Chiefs’ defensive weaknesses”
• “Is Ohtani worth $700 million?”

You send a topic to selected personas, and each generates unique commentary.

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How They Work Together

Example flow:

1. You have licenses for Coach Mike and Analytics Amy
2. You create a topic: “Will the Cowboys make the playoffs?”
3. You send it to both personas
4. Each generates high-fidelity commentary in their unique voice
5. You display both perspectives on your platform

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Deep Dives