Personas
AI personalities that generate commentary
Licensing
How persona access and rights work
Fidelity
What makes our AI sound authentic
Topics
The prompts that drive commentary
Quick Overview
Personas → Licensed AI Personalities
A persona is an AI-powered sports personality. Each one is trained to capture a real person’s:- Voice and communication style
- Areas of expertise
- Opinions and perspectives
- Signature phrases and mannerisms
Licensing → Your Access Rights
Licensing is the legal and commercial agreement that grants you:- Access to generate commentary from specific personas
- Rights to display their name, image, and content
- Commercial usage permissions
Fidelity → Authenticity Quality
Fidelity measures how authentically a persona’s output matches the real person. High fidelity means:- Distinctive voice (not generic AI)
- Consistent personality across topics
- Recognizable style and opinions
Topics → Commentary Prompts
A topic is what you want commentary about. It’s a question, statement, or prompt:- “Should the Lakers trade Anthony Davis?”
- “Breaking down the Chiefs’ defensive weaknesses”
- “Is Ohtani worth $700 million?”
How They Work Together
Example flow:- You have licenses for Coach Mike and Analytics Amy
- You create a topic: “Will the Cowboys make the playoffs?”
- You send it to both personas
- Each generates high-fidelity commentary in their unique voice
- You display both perspectives on your platform